6 months Telecom KPI Dashboards

Executive Reporting Standardization

Transforming ad-hoc reporting into streamlined executive dashboards for a Saudi telecom operator

Role

Senior Data Analyst

Client

Telecom Operator - Saudi Arabia

Timeline

2016-2017

Project Description

Led the standardization of executive reporting processes, creating automated KPI dashboards and streamlined workflows that reduced preparation time by 67% while improving data consistency and executive decision-making capabilities.

The Challenge

📊

Ad Hoc Reporting

Raw Excel sheets with no consistent dashboard or KPI storyline for executives

Reconciliation Delays

Data reconciliation issues consistently delayed critical leadership reviews

✏️

Last-Minute Edits

Frequent urgent changes required before executive presentations

📈

Unclear Trends

No standardized format made it difficult to track KPI patterns over time

The Approach

1

Excel-Based KPI Dashboards

Designed automated dashboards with direct links to raw data extracts, ensuring real-time accuracy

2

Standardized PowerPoint Templates

Created executive presentation templates with automated chart integration

3

KPI Dictionary Development

Defined clear formulas, ownership, and calculation methodologies for all key metrics

4

Structured Reporting Flow

Implemented "Trends → Exceptions → Actions" framework for executive storytelling

5

Quality Control Processes

Established verification checkpoints for totals and account reconciliation

The Results

67%
Time Reduction
Weekly prep: 6hrs → 2hrs
70%
Fewer Last-Minute Edits
Reduced urgent changes
100%
Standardized Process
Repeatable system established

Proof of Work

KPI Dashboard Sample

Weekly Executive KPIs
Week 23, 2017
Revenue Growth
+12.3%
↗ +2.1% vs last week
New Subscribers
45.2K
↗ +5.8% vs last week
Network Quality
94.1%
↘ -1.2% vs last week
Revenue Trend (8 Weeks)

Executive Pack Structure

⚠️ Exceptions
Network quality dip in Region 2
Churn rate above target
🎯 Actions
Deploy additional towers in Region 2
Launch retention campaign

KPI Dictionary Sample

Revenue Growth Rate
Formula: (Current - Previous) / Previous × 100
Owner: Finance Team Frequency: Weekly
Network Quality Index
Formula: Avg(Call Success + Throughput + Coverage) / 3
Owner: Network Operations Frequency: Daily

Process Transformation

Before: Ad-Hoc Process
Data Extract
Manual Analysis
Multiple Revisions
Last-Minute Edits
Executive Review
After: Standardized Process
Automated Dashboard
QC Validation
Template Population
Executive Pack

Need Similar Results for Your Organization?

I help organizations transform their reporting processes with standardized dashboards, automated workflows, and executive-ready presentations that drive better decision-making.